This statistic highlights the results of an online survey conducted in February 2012. US consumers from three different generations were asked which websites they have been used in the past month to buy groceries online. Some 46 percent of Generation Y indicated to have used walmart.com for their online grocery purchases.
U.S. consumers' usage share of national online retailer websites for buying groceries in 2012, by generation
The original question ran as follows: 'Which websites have you used in the past month to buy groceries?' * Boomers (aged 48 to 66): n = 65; Generation X (aged 34 to 47): n = 84; Generation Y (aged 21 to 33): n = 85.
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Integrated Marketing Services. (June 1, 2012). U.S. consumers' usage share of national online retailer websites for buying groceries in 2012, by generation [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/281415/websites-used-buying-groceries-by-us-consumers-by-generation/
Integrated Marketing Services. "U.S. consumers' usage share of national online retailer websites for buying groceries in 2012, by generation." Chart. June 1, 2012. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/281415/websites-used-buying-groceries-by-us-consumers-by-generation/
Integrated Marketing Services. (2012). U.S. consumers' usage share of national online retailer websites for buying groceries in 2012, by generation. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/281415/websites-used-buying-groceries-by-us-consumers-by-generation/
Integrated Marketing Services. "U.S. Consumers' Usage Share of National Online Retailer Websites for Buying Groceries in 2012, by Generation." Statista, Statista Inc., 1 Jun 2012, https://www-statista-com.ezproxy.canberra.edu.au/statistics/281415/websites-used-buying-groceries-by-us-consumers-by-generation/
Integrated Marketing Services, U.S. consumers' usage share of national online retailer websites for buying groceries in 2012, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/281415/websites-used-buying-groceries-by-us-consumers-by-generation/ (last visited September 20, 2024)
U.S. consumers' usage share of national online retailer websites for buying groceries in 2012, by generation [Graph], Integrated Marketing Services, June 1, 2012. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/281415/websites-used-buying-groceries-by-us-consumers-by-generation/