In 2024, more than 100 billion U.S. dollars were invested in digital advertising in Western Europe. Display was the largest format, with an expenditure of nearly 50 billion. Search followed with 45 billion.
Digital advertising spending in Western Europe in 2023, by format
(in billion U.S. dollars)
includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices on all formats mentioned
Supplementary notes
* Banners (static display), rich media, sponsorships, video (including advertising that appears before, during, or after digital video contents in a video player. ** Paid listings, contextual text links, and paid inclusion.
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eMarketer. (May 25, 2022). Digital advertising spending in Western Europe in 2023, by format (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer. "Digital advertising spending in Western Europe in 2023, by format (in billion U.S. dollars)." Chart. May 25, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer. (2022). Digital advertising spending in Western Europe in 2023, by format (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer. "Digital Advertising Spending in Western Europe in 2023, by Format (in Billion U.S. Dollars)." Statista, Statista Inc., 25 May 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer, Digital advertising spending in Western Europe in 2023, by format (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/281215/western-europe-digital-advertising-spending-by-format/ (last visited November 10, 2024)
Digital advertising spending in Western Europe in 2023, by format (in billion U.S. dollars) [Graph], eMarketer, May 25, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/281215/western-europe-digital-advertising-spending-by-format/
