With steady growth over the past several years, mobile ad spending in China was projected to reach 125 billion U.S. dollars in 2022. Mobile advertising made up above 90 percent of China's digital ad revenue. It was expected to hit 150 billion U.S. dollars by 2024.
Mobile advertising spending in China in 2021 with a forecast until 2025
(in billion U.S. dollars)
The figures include display (banners, video and rich media) and search; exclude SMS, MMS and P2P messaging-based advertising; include ad spending on tablets.
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Marketing Report. (May 27, 2022). Mobile advertising spending in China in 2021 with a forecast until 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/278839/mobile-advertising-spending-in-china/
Marketing Report. "Mobile advertising spending in China in 2021 with a forecast until 2025 (in billion U.S. dollars)." Chart. May 27, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/278839/mobile-advertising-spending-in-china/
Marketing Report. (2022). Mobile advertising spending in China in 2021 with a forecast until 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/278839/mobile-advertising-spending-in-china/
Marketing Report. "Mobile Advertising Spending in China in 2021 with a Forecast until 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 May 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/278839/mobile-advertising-spending-in-china/
Marketing Report, Mobile advertising spending in China in 2021 with a forecast until 2025 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/278839/mobile-advertising-spending-in-china/ (last visited November 10, 2024)
Mobile advertising spending in China in 2021 with a forecast until 2025 (in billion U.S. dollars) [Graph], Marketing Report, May 27, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/278839/mobile-advertising-spending-in-china/
