According to a survey among healthcare marketers released in the second quarter of 2024 in the United States, respondents reported spending, on average, 12.5 percent of their employers' marketing budgets on paid digital advertising in 2022. Social media and paid traditional advertising followed with 11.5 and 9.5 percent, respectively.
Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Medical Marketing & Media. (April 2, 2024). Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
Medical Marketing & Media. "Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel." Chart. April 2, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
Medical Marketing & Media. (2024). Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
Medical Marketing & Media. "Distribution of Healthcare Companies' Marketing Budgets in The United States in 2022, by Channel." Statista, Statista Inc., 2 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
Medical Marketing & Media, Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/ (last visited November 10, 2024)
Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel [Graph], Medical Marketing & Media, April 2, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
