Value of the European health and fitness industry 2017-2023
The health and fitness market in Europe was worth an estimated 31.8 billion U.S. dollars in 2023. This was a significant increase in the market size of just over 17 billion U.S. dollars in 2021. This can be attributed to the continued recovery of the industry following the impact of the coronavirus (COVID-19) pandemic, which forced the temporary closure of thousands of gyms and health clubs across Europe.
How many users does the eService fitness market have in Europe?
In 2024, the number of online users in Europe’s eServices fitness market was projected to exceed 183 million. Of these, the majority, around 76 percent, were expected to use fitness-related apps. Meanwhile, the wearables segment was anticipated to reach approximately 45 million users across Europe. Additionally, the eServices Fitness market in Europe showed steady growth in recent years, with online revenues reaching almost four billion euros in 2023, including the apps segment, which generated more than one billion euros in revenue.
How big is the industry for the manufacture of sporting goods in Germany?
Over the past decade, Germany's sporting goods retail sector showed steady revenue growth, peaking in 2022 at over six billion euros, an increase of roughly 11 percent compared to the previous year. Meanwhile, the sports goods manufacturing industry had a turnover close to 1.2 billion euros in 2022, reflecting a slight decrease from the previous year’s 1.25 billion euros. Despite this dip, the number of enterprises in sports goods manufacturing reached 512 in 2022, marking an increase of 96 businesses since 2018.
