Cinema advertising spending worldwide 2014-2023

In 2023, cinema advertising spending worldwide reached an estimated 2.61 billion U.S. dollars, up from 2.56 billion dollars a year earlier. Despite the annual increase, the 2023 figures accounted for only 77 percent of the 2019 cinema ad spend. According to the same study, the cinema's share in global ad revenues stood at 0.4 percent in 2023.

Will the cinema ad market recover?

Another source estimated cinema 2024 ad spend's worldwide growth rate at 6.1 percent. For comparison, legacy media altogether (including the political ad expenditure in the United States) was forecast to increase by 1.5 percent. Additionally, global product placement marketing spending in films grew by over 13 percent in 2023.

Do cinema ads work?

During a 2023 survey, half of responding moviegoers in Germany and Great Britain reported enjoying watching advertisements at the cinema. Meanwhile, less than 30 percent of movie theater attendants in China and Denmark liked cinema ads. Another study conducted that year in Australia, Canada, Singapore, the United Kingdom, and the U.S. revealed that approximately one in five marketers thought there was too much advertising in cinema. The shares for TV and social media exceeded 30 percent.