Media reach among young adults in China in 2012

Media reach among young adults in China as of 3rd quarter 2012

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Release date

April 2013

Region

China

Survey time period

Q1 to Q3 2012

Number of respondents

base: n = 66,000

Age group

15-35 years

Special properties

respondents aged 12 to 64 from 88 major Chinese cities and rural areas.

Method of interview

Panel survey

Supplementary notes

* 2012 figures are Q1 to Q3 figures.

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Statistics on " Media usage in the United Kingdom (UK) "

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Overview

5

Video

8

Audio

8

Books, magazines, and newspapers

8

News

8

Video games

7

Social media

5

Further related statistics

9
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