On average, marketing emails sent by non-profit organizations in Canada, the United States, and the United Kingdom had an open rate of 22 percent in 2021. Emails from cultural organizations had a higher open rate, at 29 percent. Around 23 percent of subscribers opened marketing emails sent by non-profits in the hunger/poverty sector.
Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
M+R. (April 27, 2022). Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R. "Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector." Chart. April 27, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R. (2022). Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R. "Nonprofit Organizations' Marketing E-mail Open Rates in Canada, The United Kingdom, and The United States in 2021, by Sector." Statista, Statista Inc., 27 Apr 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R, Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/ (last visited November 10, 2024)
Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector [Graph], M+R, April 27, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
