This statistic shows top pharmaceutical companies and their expenditure on marketing, shown as a percentage of sales in 2013. For pharmaceutical company GlaxoSmithKline, expenditure in this area amounted to 23.9 percent of total sales.
Top pharmaceutical companies' expenditure on marketing as a percentage of sales in 2013
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BBC. (November 6, 2014). Top pharmaceutical companies' expenditure on marketing as a percentage of sales in 2013 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/271784/marketing-expenditure-of-pharmaceutical-companies-in-2009/
BBC. "Top pharmaceutical companies' expenditure on marketing as a percentage of sales in 2013." Chart. November 6, 2014. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/271784/marketing-expenditure-of-pharmaceutical-companies-in-2009/
BBC. (2014). Top pharmaceutical companies' expenditure on marketing as a percentage of sales in 2013. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/271784/marketing-expenditure-of-pharmaceutical-companies-in-2009/
BBC. "Top Pharmaceutical Companies' Expenditure on Marketing as a Percentage of Sales in 2013." Statista, Statista Inc., 6 Nov 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/271784/marketing-expenditure-of-pharmaceutical-companies-in-2009/
BBC, Top pharmaceutical companies' expenditure on marketing as a percentage of sales in 2013 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/271784/marketing-expenditure-of-pharmaceutical-companies-in-2009/ (last visited November 10, 2024)
Top pharmaceutical companies' expenditure on marketing as a percentage of sales in 2013 [Graph], BBC, November 6, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/271784/marketing-expenditure-of-pharmaceutical-companies-in-2009/
