Most valuable German brands 2024

Published by
Julia Faria,
Jul 5, 2024

Deutsche Telekom ranked as the most valuable German brand, with a brand value of 73.5 billion U.S. dollars in 2024. The business solutions and technology provider SAP came in second, worth 51.5 billion dollars. Mercedes-Benz had the highest brand value in the traditional German automotive sector, at 23.6 billion dollars.

Most valuable German brands in 2024, by brand value (in billion U.S. dollars)

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Release date

February 2024

Region

Germany

Survey time period

2023

Supplementary notes

Figures have been rounded.

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