Revenue of Heineken worldwide by operating segment 2023

Heineken's operating segment in Europe generated approximately 15 billion euros in revenues in 2023. Total company revenue worldwide amounted to just over 36 billion euros that year. 

Heineken N.V.

Heineken N.V. is responsible for the widely recognized beer brand known as Heineken, which in 2022, generated about 829 million U.S. dollars of sales in the United States. With a total of over 300 beer brands, a presence in over 190 countries, and over 89,000 employees worldwide, Heineken N.V. is one of the largest breweries in the world. In 2023, most of these employees were based in the Americas and Europe. 

Best beer brand by Buzz Score

With a buzz index score of roughly eight and a half, Heineken was a well-perceived beer brand among consumers in the United States. The Dutch brand ranked fourth that year. With a buzz score of about ten each, Samuel Adams and Corona were the best perceived beer brands.