In 2023, Puma had direct-to consumer sales of about 2.1 billion euros worldwide. This sales channel includes Puma's own retail stores and sales from their e-commerce sites. Puma's total sales amounted to approximately 8.6 billion euros that year.
Puma's direct-to-consumer sales worldwide from 2017 to 2023
(in million euros)
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Puma. (February 27, 2024). Puma's direct-to-consumer sales worldwide from 2017 to 2023 (in million euros) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/268464/brand-sales-of-puma-worldwide-since-1993/
Puma. "Puma's direct-to-consumer sales worldwide from 2017 to 2023 (in million euros)." Chart. February 27, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/268464/brand-sales-of-puma-worldwide-since-1993/
Puma. (2024). Puma's direct-to-consumer sales worldwide from 2017 to 2023 (in million euros). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/268464/brand-sales-of-puma-worldwide-since-1993/
Puma. "Puma's Direct-to-consumer Sales Worldwide from 2017 to 2023 (in Million Euros)." Statista, Statista Inc., 27 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/268464/brand-sales-of-puma-worldwide-since-1993/
Puma, Puma's direct-to-consumer sales worldwide from 2017 to 2023 (in million euros) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/268464/brand-sales-of-puma-worldwide-since-1993/ (last visited September 20, 2024)
Puma's direct-to-consumer sales worldwide from 2017 to 2023 (in million euros) [Graph], Puma, February 27, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/268464/brand-sales-of-puma-worldwide-since-1993/