Creating a site for others - types of internet users*

* Explanation of the typology:

Digital collaborators
With the most tech assets, digital collaborators use them to work with and share their creations with others. They are enthusiastic about how ICTs help them connect with others and confident in how to manage digital devices and information. 56 percent of respondents in this group are male, the average age is 39 years.

Ambivalent networkers
Ambivalent networkers have folded mobile devices into how they run their social lives, whether through texting or social networking tools online. They also rely on ICTs for entertainment. But they also express worries about connectivity; some find that mobile devices are intrusive and many think it is good to take a break from online use. 60 percent of respondents in this group are male. The ambivalent networker is 29 years old on average.

Media movers
Media movers have a wide range of online and mobile habits, and they are bound to find or create an information nugget, such as a digital photo, and pass it on. These social exchanges are central to this group's use of ICTs. Cyberspace, as a path to personal productivity or an outlet for creativity, is less important. The average age is 34 years, 56 percent of respondents of this type are male.

Roving nodes
Roving nodes are active managers of their social and work lives using their mobile device. They get the most out of basic applications with their assets such as email or texting and find them great for arranging the logistics of their lives and enhancing personal productivity. Mostly women (56 percent) aged approximately 39 years belong to this group.

Mobile newbies
This group rates low on tech assets, but its members really like their cell phones. Mobile newbies, many of whom acquired a cell in the past year, like how the device helps them be more available to others. They would be hard pressed to give up the cell phone. This group consists mostly of women (55 percent), the average age is about 50 years.

Desktop veterans
This group of older, veteran online users is content to use a high-speed connection and a desktop computer to explore the internet and stay in touch with friends, placing their cell phone and mobile applications in the background. 55 percent of this type are men, 72 percent of them are married, and the average age is 46 years.

Drifting surfers
many have the requisite tech assets, such as broadband or a cell phone, but drifting surfers are infrequent online users. When they use technology, it is for basic information gathering. it wouldn't bother the typical drifting surfer to give up the internet or cell phone. 56 percent of this group are female, the average age is 42 years.

Information encumbered
Most people in this group suffer from information overload and think taking time off from the internet is a good thing. The information encumbered are firmly rooted in old media to get information. The share of male respondents in this group is 67 percent, the average age is 53 years.

The tech indifferent
Members of this group are not heavy internet users and, although most ave cell phones they don't like their intrusiveness. The indifferent could easily do without modern gadgets and services. 55 percent of this type are women, the average age is 59 years.

The source does not provide precise information regarding the questions and the answer options.