During a survey carried out among chief marketing officers (CMOs) and marketing leaders from North America as well as Northern and Western Europe, 43 percent of respondents stated they were planning to increase their retail media networks spending in 2023. On the other hand, 17 percent were planning to decrease it.
Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023
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Search Engine Land. (May 22, 2023). Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/262628/global-advertising-revenue-by-medium/
Search Engine Land. "Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023." Chart. May 22, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/262628/global-advertising-revenue-by-medium/
Search Engine Land. (2023). Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/262628/global-advertising-revenue-by-medium/
Search Engine Land. "Share of Cmos Who Were Planning to Increase Vs. Decrease Ad Spending on Selected Digital Media Formats Worldwide in 2023." Statista, Statista Inc., 22 May 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/262628/global-advertising-revenue-by-medium/
Search Engine Land, Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/262628/global-advertising-revenue-by-medium/ (last visited November 10, 2024)
Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023 [Graph], Search Engine Land, May 22, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/262628/global-advertising-revenue-by-medium/
