First case of COVID-19 was confirmed in Mexico on February 28, 2020. During the outbreak, digital ad categorized under "computing" garnered the largest share of impressions - nearly 34 percent. Education and media ads ranked second with a 15.53 percent share.
Leading digital advertising categories during COVID-19 outbreak in Mexico, by share of impressions
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Nielsen IBOPE. (April 20, 2020). Leading digital advertising categories during COVID-19 outbreak in Mexico, by share of impressions [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/262191/leading-online-advertising-categories-in-mexico/
Nielsen IBOPE. "Leading digital advertising categories during COVID-19 outbreak in Mexico, by share of impressions." Chart. April 20, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/262191/leading-online-advertising-categories-in-mexico/
Nielsen IBOPE. (2020). Leading digital advertising categories during COVID-19 outbreak in Mexico, by share of impressions. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/262191/leading-online-advertising-categories-in-mexico/
Nielsen IBOPE. "Leading Digital Advertising Categories during Covid-19 Outbreak in Mexico, by Share of Impressions." Statista, Statista Inc., 20 Apr 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/262191/leading-online-advertising-categories-in-mexico/
Nielsen IBOPE, Leading digital advertising categories during COVID-19 outbreak in Mexico, by share of impressions Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/262191/leading-online-advertising-categories-in-mexico/ (last visited September 20, 2024)
Leading digital advertising categories during COVID-19 outbreak in Mexico, by share of impressions [Graph], Nielsen IBOPE, April 20, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/262191/leading-online-advertising-categories-in-mexico/