This statistic gives information on the digital buyer penetration in China in 2017 and forecasts up until 2022. In 2017, over 44 percent of the online population in China had purchased products online. By 2022, this share is expected to grow to 58.8 percent.
Digital buyer penetration in China from 2017 to 2022
*Forecast. The source defines digital buyers as internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.
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eMarketer. (December 5, 2018). Digital buyer penetration in China from 2017 to 2022 [Graph]. In Statista. Retrieved September 21, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/261661/digital-buyer-penetration-in-china/
eMarketer. "Digital buyer penetration in China from 2017 to 2022." Chart. December 5, 2018. Statista. Accessed September 21, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/261661/digital-buyer-penetration-in-china/
eMarketer. (2018). Digital buyer penetration in China from 2017 to 2022. Statista. Statista Inc.. Accessed: September 21, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/261661/digital-buyer-penetration-in-china/
eMarketer. "Digital Buyer Penetration in China from 2017 to 2022." Statista, Statista Inc., 5 Dec 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/261661/digital-buyer-penetration-in-china/
eMarketer, Digital buyer penetration in China from 2017 to 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/261661/digital-buyer-penetration-in-china/ (last visited September 21, 2024)
Digital buyer penetration in China from 2017 to 2022 [Graph], eMarketer, December 5, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/261661/digital-buyer-penetration-in-china/