Largest entertainment and media regions worldwide 2021, by consumer spending

Media and entertainment spending among consumers worldwide was highest in North America in 2021, at 2.2 thousand U.S. dollars. E&M consumer spending in the Middle East and Africa amounted to 82 U.S. dollars that year.

Media usage in the largest media market

The United States is the largest media market worldwide. In terms of time spent with selected sources of entertainment, internet users in the country spend close to seven hours daily using the internet, and approximately two hours and 16 minutes using social media platforms. Watching television and video content via streaming or on-demand engaged users in the U.S. for approximately four hours and 42 minutes per day, while console gaming accounted for roughly one hour and 25 minutes per day.

Media spending in the U.S.

It is estimated that the average consumer spending on media in the United States amounts to around 1.4 thousand U.S. dollars. This surpasses 1.5 thousand dollars when we take into account consumers aged between 18 and 54 years old. However, economic uncertainty, brought on by political and financial crises in 2022, influences future media budgets. A survey from late 2022 shows that consumers from households with an income below 100,0000 dollars are not keen on maintaining, much less increasing, their expenditures on any of the major media.