Mobile ad spend in the U.S. 2017-2028

Over the last two observations, the ad spending is forecast to significantly increase in all segments. The trend observed from 2017 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Search Advertising Mobile segment achieves the highest value of 123.59 billion U.S. dollars at 2028.

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Mobile advertising spending in the United States from 2017 to 2028, by format (in billion U.S. dollars)

Characteristic	Search Advertising Mobile	Video Advertising Mobile	Banner Advertising Mobile	Influencer Advertising Mobile
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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