Brand value of HSBC 2019-2024

In 2024, the brand value of HSBC amounted to 19.56 billion U.S. dollars, up from 16.71 billion dollars a year earlier. 

A global giant in the banking and financial services sector: HSBC

With roots dating back to 1865, The Hongkong and Shanghai Banking Corporation – known as HSBC Holdings and headquartered in London – ranked seventh among the largest banks worldwide by assets as of December 2023. The bank's total assets reached approximately 2.92 trillion dollars. For comparison, the largest bank in the world, the Industrial and Commercial Bank of China (ICBC), had a total assets of 6.3 trillion dollars. Furthermore, the banking brand ranked second among the leading UK brands worldwide by brand value in 2023. Only telecom giant Vodafone's brand value was higher that year.

Status quo of the banking industry in Europe

Despite some exceptional years, the banking industry's total assets in the European Union (EU) decreased between 2015 and 2023. The ranking, which excludes the United Kingdom since 2020, showed that the value of the industry's assets stood at approximately 27.14 trillion euros as of the fourth quarter of 2024. In early 2015, it exceeded 33 trillion euros. Meanwhile, the number of banks in the EU continued to follow a downward trend between 2008 and 2022.