This statistic presents the results of a panel survey, conducted by AMG Strategic Consultants in February 2012. U.S. consumers were polled as to which types of promotions offered by CPG companies and retailers they have ever taken advantage of. Some 74 percent of respondents indicated to have received "Get one item 50% off" as promotional offer.
Which of the following promotions have you ever taken advantage of?*
Characteristic
Percentage of respondents
Buy one, get one free
93%
Money discounts (cents or dollars) off one item
79%
Get one item 50% off
74%
Buy one item, get a different item free
51%
Meal deal**
49%
Buy multiple items from manufacturer and receive $ off next shopping trip
* Promotions refer to promotions offered by CPG companies and retailers. ** For example, purchase pizza, salad, dessert and drink for one low price. Multiple answers were possible. The original source does not provide any information regarding the agegroup.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AMG Strategic Advisors. (February 28, 2012). Which of the following promotions have you ever taken advantage of?* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/258364/us-consumers-share-of-received-promotion-types-in-cpg-and-retail-2012/
AMG Strategic Advisors. "Which of the following promotions have you ever taken advantage of?*." Chart. February 28, 2012. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/258364/us-consumers-share-of-received-promotion-types-in-cpg-and-retail-2012/
AMG Strategic Advisors. (2012). Which of the following promotions have you ever taken advantage of?*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/258364/us-consumers-share-of-received-promotion-types-in-cpg-and-retail-2012/
AMG Strategic Advisors. "Which of The following Promotions Have You Ever Taken Advantage Of?*." Statista, Statista Inc., 28 Feb 2012, https://www-statista-com.ezproxy.canberra.edu.au/statistics/258364/us-consumers-share-of-received-promotion-types-in-cpg-and-retail-2012/
AMG Strategic Advisors, Which of the following promotions have you ever taken advantage of?* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/258364/us-consumers-share-of-received-promotion-types-in-cpg-and-retail-2012/ (last visited November 10, 2024)
Which of the following promotions have you ever taken advantage of?* [Graph], AMG Strategic Advisors, February 28, 2012. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/258364/us-consumers-share-of-received-promotion-types-in-cpg-and-retail-2012/
