This statistic shows the leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017. According to 29 percent of B2B marketers lead generation was the leading reasons why they were using event marketing. For 28 percent of B2C marketers the main goal of event marketing was community building.
Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017
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MarketingProfs. (February 6, 2018). Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/257560/leading-brand-event-marketing-goals-and-strategies-in-the-us/
MarketingProfs. "Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017." Chart. February 6, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/257560/leading-brand-event-marketing-goals-and-strategies-in-the-us/
MarketingProfs. (2018). Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/257560/leading-brand-event-marketing-goals-and-strategies-in-the-us/
MarketingProfs. "Leading Reasons for Running Events for Marketing Purposes According to B2b and B2c Marketers Worldwide as of September 2017." Statista, Statista Inc., 6 Feb 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/257560/leading-brand-event-marketing-goals-and-strategies-in-the-us/
MarketingProfs, Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/257560/leading-brand-event-marketing-goals-and-strategies-in-the-us/ (last visited November 10, 2024)
Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017 [Graph], MarketingProfs, February 6, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/257560/leading-brand-event-marketing-goals-and-strategies-in-the-us/
