Top advertisers in Brazil 2022, by advertising spending

In 2022, the Mexican over-the-counter (OTC) drug and cosmetic manufacturer Genomma Lab was the highest-spending advertiser in Brazil, having invested more than 1.5 billion Brazilian reals in advertising. 123 Viagens e Turismo Ltda. placed second with almost 1.2 billion reals. Through brands like 123milhas, the company sold underpriced and undated travel services like airline tickets and accommodations by waiting for service providers to sell those products for lower costs on random dates. As prices rose and the business model became unsustainable, authorities started investigating 123 Viagens e Turismo in 2023 – in August of that year, the company filed for judicial reorganization to avoid bankruptcy.