In the first half of 2021, the global viewability rate of mobile app display ads stood at 73.2 percent, meaning more than 73 percent of display ads displayed in apps were in view in the measured period. Among the surveyed 16 countries, five had viewability rates higher than the world's average at that time.
Mobile app display advertising viewability rates in selected countries worldwide in 1st half 2021
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Integral Ad Science. (April 19, 2021). Mobile app display advertising viewability rates in selected countries worldwide in 1st half 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/251609/mobile-app-viewability-countries-worldwide/
Integral Ad Science. "Mobile app display advertising viewability rates in selected countries worldwide in 1st half 2021." Chart. April 19, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/251609/mobile-app-viewability-countries-worldwide/
Integral Ad Science. (2021). Mobile app display advertising viewability rates in selected countries worldwide in 1st half 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/251609/mobile-app-viewability-countries-worldwide/
Integral Ad Science. "Mobile App Display Advertising Viewability Rates in Selected Countries Worldwide in 1st Half 2021." Statista, Statista Inc., 19 Apr 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/251609/mobile-app-viewability-countries-worldwide/
Integral Ad Science, Mobile app display advertising viewability rates in selected countries worldwide in 1st half 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/251609/mobile-app-viewability-countries-worldwide/ (last visited November 10, 2024)
Mobile app display advertising viewability rates in selected countries worldwide in 1st half 2021 [Graph], Integral Ad Science, April 19, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/251609/mobile-app-viewability-countries-worldwide/
