During a survey conducted among global marketers in mid-2019, 91 percent of respondents said they were in fact already using content marketing as part of their promotional efforts. What is more, 77 percent also said they had a content marketing strategy in place in their organization.
Use of content marketing in organizations worldwide as of June 2019
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Semrush. (December 10, 2019). Use of content marketing in organizations worldwide as of June 2019 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/251434/use-of-content-marketing-worldwide/
Semrush. "Use of content marketing in organizations worldwide as of June 2019." Chart. December 10, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/251434/use-of-content-marketing-worldwide/
Semrush. (2019). Use of content marketing in organizations worldwide as of June 2019. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/251434/use-of-content-marketing-worldwide/
Semrush. "Use of Content Marketing in Organizations Worldwide as of June 2019." Statista, Statista Inc., 10 Dec 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/251434/use-of-content-marketing-worldwide/
Semrush, Use of content marketing in organizations worldwide as of June 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/251434/use-of-content-marketing-worldwide/ (last visited November 10, 2024)
Use of content marketing in organizations worldwide as of June 2019 [Graph], Semrush, December 10, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/251434/use-of-content-marketing-worldwide/