During a 2021 survey carried out in the United States, 39.9 percent of responding internet users stated they expected advertising to provide them with discounts or special offers. Roughly half of the respondents named providing product information as the most important characteristic of ads.
Characteristics of advertising expected by consumers in the United States as of February 2021
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MarketingCharts. (May 24, 2021). Characteristics of advertising expected by consumers in the United States as of February 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
MarketingCharts. "Characteristics of advertising expected by consumers in the United States as of February 2021." Chart. May 24, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
MarketingCharts. (2021). Characteristics of advertising expected by consumers in the United States as of February 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
MarketingCharts. "Characteristics of Advertising Expected by Consumers in The United States as of February 2021." Statista, Statista Inc., 24 May 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
MarketingCharts, Characteristics of advertising expected by consumers in the United States as of February 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/ (last visited November 10, 2024)
Characteristics of advertising expected by consumers in the United States as of February 2021 [Graph], MarketingCharts, May 24, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
