During a 2023 survey fielded in the United States, 58 percent of the responding marketing, advertising, and public relations (PR) agency executives said it was harder or much harder for them to obtain a new business compared to the previous year. In 2022, that share stood at 43 percent.
Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2023
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MarketingProfs. (October 18, 2023). Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/248319/difficulty-in-obtaining-new-business-for-agencies-in-the-us/
MarketingProfs. "Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2023." Chart. October 18, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/248319/difficulty-in-obtaining-new-business-for-agencies-in-the-us/
MarketingProfs. (2023). Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/248319/difficulty-in-obtaining-new-business-for-agencies-in-the-us/
MarketingProfs. "Level of Difficulty in Obtaining New Business According to Advertising, Marketing, and Pr Agency Executives in The United States from 2020 to 2023." Statista, Statista Inc., 18 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/248319/difficulty-in-obtaining-new-business-for-agencies-in-the-us/
MarketingProfs, Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/248319/difficulty-in-obtaining-new-business-for-agencies-in-the-us/ (last visited September 20, 2024)
Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2023 [Graph], MarketingProfs, October 18, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/248319/difficulty-in-obtaining-new-business-for-agencies-in-the-us/