This graph shows the results of a 2011 survey on the most important reasons why customers reject green homes. Some 49.8 percent of respondents named the uncertainty of cost savings as one of their main reasons to reject green homes.
Most important reasons why customers reject green homes in 2011*
Characteristic
Share of respondents
Higher cost of the product(s)
77.2%
Uncertainty of cost savings
49.8%
Higher cost of installation
38.2%
Concern about performance and reliability
29.6%
Higher cost of lifecycle servicing/maintenance of the product(s)
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Harvard University. (February 10, 2012). Most important reasons why customers reject green homes in 2011* [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/248132/most-important-reasons-why-customers-reject-green-homes/
Harvard University. "Most important reasons why customers reject green homes in 2011*." Chart. February 10, 2012. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/248132/most-important-reasons-why-customers-reject-green-homes/
Harvard University. (2012). Most important reasons why customers reject green homes in 2011*. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/248132/most-important-reasons-why-customers-reject-green-homes/
Harvard University. "Most Important Reasons Why Customers Reject Green Homes in 2011*." Statista, Statista Inc., 10 Feb 2012, https://www-statista-com.ezproxy.canberra.edu.au/statistics/248132/most-important-reasons-why-customers-reject-green-homes/
Harvard University, Most important reasons why customers reject green homes in 2011* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/248132/most-important-reasons-why-customers-reject-green-homes/ (last visited September 20, 2024)
Most important reasons why customers reject green homes in 2011* [Graph], Harvard University, February 10, 2012. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/248132/most-important-reasons-why-customers-reject-green-homes/