Share of Americans who used Pinterest regularly in 2022

Published by
Alexander Kunst,
May 12, 2023
The statistics shows the share of Americans who used Pinterest regularly in 2022. The results were sorted by income tier. In 2022, 34 percent of respondents with a high income said they used Pinterest regularly.

Share of Americans who used Pinterest regularly in 2022, by income

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Source

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Release date

May 2023

Region

United States

Survey time period

four waves from 03 January 2022 to 16 December 2022

Number of respondents

7,358 respondents

Age group

18-64 years

Supplementary notes

The original question was "Which social networks do you use regularly?" changed to "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp"
Multiple picks were possible.
High income : top 33 percent of households
Medium income: mid 33 percent of all households
Low income; bottom 33 percent of all households.

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Overview

6

Benchmark

8

Usage

4

Facebook

6

Instagram

6

TikTok

8

Other major platforms

5

Social media brand profiles

8

Marketing

7

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Topics

PinterestE-commerce worldwideInternet usage worldwideMobile internet usage worldwideFacebook
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