Latin America: digital ad spend per internet user 2023

The average ad spending per internet user ranking in the digital advertising market is lead by Panama with 70.92 U.S. dollars, while Costa Rica is following with 60.63 U.S. dollars. In contrast, Haiti is at the bottom of the ranking with 6.47 U.S. dollars, showing a difference of 64.45 U.S. dollars to Panama.

Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the video advertising segment of the digital advertising market and a ranking by country regarding ad spending in the digital advertising market.

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Digital advertising spending per internet user in selected countries in Latin America in 2023 (in U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Advertising refers to the practice of promoting products or services through online channels by purchasing ad placements with the aim of driving traffic, increasing brand awareness, and generating leads or sales using data-driven strategies. This form of advertising uses the internet and various technologies to target audiences based on their demographics, online behavior, and personal interests.

Structure:
Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital banner, digital audio, digital classifieds, connected TV, in-app, and influencer advertising.

Additional information:
The market comprises digital advertising spending, users, average revenue per user, advertising share by industry, advertising share by device, brand shares, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

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