During a 2022 survey, buyer-driven, cross-channel campaigns were the most used strategic approach among business-to-business (B2B) marketers in the United Kingdom and the United States, named by 54 percent of respondents. Acount-based marketing (ABM) and account-based experience (ABX) were used by 27 percent of B2B marketers.
Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Various sources (Integrate). (October 12, 2022). Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/240820/b2b-marketing-priorities-in-the-us/
Various sources (Integrate). "Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022." Chart. October 12, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/240820/b2b-marketing-priorities-in-the-us/
Various sources (Integrate). (2022). Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/240820/b2b-marketing-priorities-in-the-us/
Various sources (Integrate). "Strategic Marketing Approaches Used by Business-to-business (B2b) Marketers in The United Kingdom and The United States as of September 2022." Statista, Statista Inc., 12 Oct 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/240820/b2b-marketing-priorities-in-the-us/
Various sources (Integrate), Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/240820/b2b-marketing-priorities-in-the-us/ (last visited November 13, 2024)
Strategic marketing approaches used by business-to-business (B2B) marketers in the United Kingdom and the United States as of September 2022 [Graph], Various sources (Integrate), October 12, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/240820/b2b-marketing-priorities-in-the-us/
