The graph shows the share of overseas consumers considering to purchase Chinese brands. In 2013, 38 percent considered purchasing beer manufactured by Chinese brands.
Share of overseas consumers considering to purchase Chinese brands in 2013, by category
According to the source, the statistic is based on results from the Millward Brown 2013 Going Global Study.
Ranked brands meet the following eligibility criteria: 1. Brand was created by a Mainland China enterprise. 2. Brand is owned by a publicly traded enterprise, 3. Brand reported positive earnings for the period covered by the ranking. 4. Financial institutions category includes only banks that derive at least 20 percent of their earnings from retail banking.
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Kantar Millward Brown. (December 3, 2013). Share of overseas consumers considering to purchase Chinese brands in 2013, by category [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/240301/share-of-overseas-consumers-considering-to-purchase-chinese-brands-by-category/
Kantar Millward Brown. "Share of overseas consumers considering to purchase Chinese brands in 2013, by category." Chart. December 3, 2013. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/240301/share-of-overseas-consumers-considering-to-purchase-chinese-brands-by-category/
Kantar Millward Brown. (2013). Share of overseas consumers considering to purchase Chinese brands in 2013, by category. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/240301/share-of-overseas-consumers-considering-to-purchase-chinese-brands-by-category/
Kantar Millward Brown. "Share of Overseas Consumers Considering to Purchase Chinese Brands in 2013, by Category." Statista, Statista Inc., 3 Dec 2013, https://www-statista-com.ezproxy.canberra.edu.au/statistics/240301/share-of-overseas-consumers-considering-to-purchase-chinese-brands-by-category/
Kantar Millward Brown, Share of overseas consumers considering to purchase Chinese brands in 2013, by category Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/240301/share-of-overseas-consumers-considering-to-purchase-chinese-brands-by-category/ (last visited November 10, 2024)
Share of overseas consumers considering to purchase Chinese brands in 2013, by category [Graph], Kantar Millward Brown, December 3, 2013. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/240301/share-of-overseas-consumers-considering-to-purchase-chinese-brands-by-category/
