Credibility of CBS in the U.S. 2022

The majority of American voters view CBS as a reliable source of news and information, with 24 percent deeming it very credible and another 37 percent calling it somewhat credible as of February 2022. Meanwhile, 12 percent of voters seriously doubt the network’s credibility, although some of this difference in opinion between the two extremes may come down to political affiliation.

CBS

Having been in operation for over 90 years, CBS remains a massively popular American broadcasting network, with over 70 percent of people between the ages of 30 and 49 watching the channel. The company brought in approximately six billion U.S. dollars in advertising revenue in 2018 and another four billion from content licensing and distribution. Having noticed the increasing popularity of streaming services and on-the-go viewership, CBS quickly established its own subscription service called Paramount+ (formerly CBS All Access), which had already accumulated over 60 million subscribers as of the first quarter of 2022.

Perceptions of the network

Increasing political tension in the U.S. has meant that television networks have found it difficult to continue to situate themselves at the center of the American political spectrum. The fake news phenomenon has led to increased political division among viewers of almost all news networks. Around 22 percent of Republicans believe that CBS is an enemy of the American people, while only three percent of Democrats echo that sentiment.