This statistic provides insight into the factors which influence company reputation according to executives. In 2011, 91 percent of the respondents (executives) stated they believed that news sources were very or somewhat influential to a company's reputation.
In your opinion, what influences company reputation?
Characteristic
Share of respondents, who answered "very/somewhat influential"
n = 575 senior executives in companies with revenue of 500 million U.S. dollars or more
Special properties
respondents from the U.S., UK, China and Brazil
Supplementary notes
Multiple answers were possible. The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.
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Weber Shandwick. (January 18, 2012). In your opinion, what influences company reputation? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/238844/factors-influencing-company-reputation-according-to-executives/
Weber Shandwick. "In your opinion, what influences company reputation?." Chart. January 18, 2012. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/238844/factors-influencing-company-reputation-according-to-executives/
Weber Shandwick. (2012). In your opinion, what influences company reputation?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/238844/factors-influencing-company-reputation-according-to-executives/
Weber Shandwick. "In Your Opinion, What Influences Company Reputation?." Statista, Statista Inc., 18 Jan 2012, https://www-statista-com.ezproxy.canberra.edu.au/statistics/238844/factors-influencing-company-reputation-according-to-executives/
Weber Shandwick, In your opinion, what influences company reputation? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/238844/factors-influencing-company-reputation-according-to-executives/ (last visited November 13, 2024)
In your opinion, what influences company reputation? [Graph], Weber Shandwick, January 18, 2012. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/238844/factors-influencing-company-reputation-according-to-executives/
