According to most recent calculations for media owners advertising revenues in the United States, the projected national linear TV advertising revenue will decrease by 3.3 percent in 2022, and further fall by 5.8 percent in 2023. However, AVOD and OTT are expected to see double digit growth in the same period.
Growth of media owners advertising revenue in the United States from 2021 to 2023, by medium
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Magna. (September 29, 2022). Growth of media owners advertising revenue in the United States from 2021 to 2023, by medium [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/237789/growth-of-media-advertising-revenues-in-the-us-by-category/
Magna. "Growth of media owners advertising revenue in the United States from 2021 to 2023, by medium." Chart. September 29, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/237789/growth-of-media-advertising-revenues-in-the-us-by-category/
Magna. (2022). Growth of media owners advertising revenue in the United States from 2021 to 2023, by medium. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/237789/growth-of-media-advertising-revenues-in-the-us-by-category/
Magna. "Growth of Media Owners Advertising Revenue in The United States from 2021 to 2023, by Medium." Statista, Statista Inc., 29 Sep 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/237789/growth-of-media-advertising-revenues-in-the-us-by-category/
Magna, Growth of media owners advertising revenue in the United States from 2021 to 2023, by medium Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/237789/growth-of-media-advertising-revenues-in-the-us-by-category/ (last visited September 20, 2024)
Growth of media owners advertising revenue in the United States from 2021 to 2023, by medium [Graph], Magna, September 29, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/237789/growth-of-media-advertising-revenues-in-the-us-by-category/