TV industry revenue in the UK 2013-2023, by source

In 2023, traditional pay TV subscription revenue in the United Kingdom (UK) amounted to around 6.24 billion British pounds, down from 6.48 billion British pounds recorded in the previous year. However, even though online channels presenting a jump in revenue between 2013 and 2023, subscriptions remained the largest source of television industry revenue in the UK. 

TV revenue breakdown and market leaders

Television industry revenues in the United Kingdom amounted to roughly 20 billion British pounds in 2022, up from 19 billion the year prior. The increase in revenue was fueled by publicly funded channels and online audiovisual. During the past five years, online television has experienced a massive boost in popularity and profitability.

TV advertising trends in the UK

The United Kingdom was the European country with the highest TV advertising expenditure in 2021. After peaking at 4.1 billion British pounds in 2016, however, the UK’s TV net advertising revenue has declined for four consecutive years, a downward trend primarily influenced by the changes in TV viewing behavior. Following the rise of video-on-demand (VOD), the average daily TV consumption time in the UK has generally decreased over the past decade, causing advertisers to reallocate budgets from traditional media formats to digital channels.