The statistic depicts the brand value of the most valuable French football teams from 2011 to 2021. Paris Saint-Germain had a brand value of 1,042 million U.S. dollars in 2021.
A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
French Ligue 1 team brand values 2011 to 2021
(in million U.S. dollars)
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Brand Finance. (May 19, 2021). French Ligue 1 team brand values 2011 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/236264/teams-of-the-french-ligue-1-by-brand-value/
Brand Finance. "French Ligue 1 team brand values 2011 to 2021 (in million U.S. dollars)." Chart. May 19, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/236264/teams-of-the-french-ligue-1-by-brand-value/
Brand Finance. (2021). French Ligue 1 team brand values 2011 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/236264/teams-of-the-french-ligue-1-by-brand-value/
Brand Finance. "French Ligue 1 Team Brand Values 2011 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 19 May 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/236264/teams-of-the-french-ligue-1-by-brand-value/
Brand Finance, French Ligue 1 team brand values 2011 to 2021 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/236264/teams-of-the-french-ligue-1-by-brand-value/ (last visited November 10, 2024)
French Ligue 1 team brand values 2011 to 2021 (in million U.S. dollars) [Graph], Brand Finance, May 19, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/236264/teams-of-the-french-ligue-1-by-brand-value/
