In 2019, the U.S. computing products and consumer electronics industry spent 9.87 billion U.S. dollars on digital advertising in the country. According to recent projections, this figure is expected to further grow to nearly 15 billion dollars by the end of 2021.
Digital advertising spending of the computing products and consumer electronics industry in the United States from 2016 to 2021
(in billion U.S. dollars)
includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
*Forecast. Figures for periods prior to 2017 come from previous reporting.
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eMarketer. (September 23, 2020). Digital advertising spending of the computing products and consumer electronics industry in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/235941/us-consumer-electronics-industry-online-ad-spending/
eMarketer. "Digital advertising spending of the computing products and consumer electronics industry in the United States from 2016 to 2021 (in billion U.S. dollars)." Chart. September 23, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/235941/us-consumer-electronics-industry-online-ad-spending/
eMarketer. (2020). Digital advertising spending of the computing products and consumer electronics industry in the United States from 2016 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/235941/us-consumer-electronics-industry-online-ad-spending/
eMarketer. "Digital Advertising Spending of The Computing Products and Consumer Electronics Industry in The United States from 2016 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 23 Sep 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/235941/us-consumer-electronics-industry-online-ad-spending/
eMarketer, Digital advertising spending of the computing products and consumer electronics industry in the United States from 2016 to 2021 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/235941/us-consumer-electronics-industry-online-ad-spending/ (last visited November 10, 2024)
Digital advertising spending of the computing products and consumer electronics industry in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph], eMarketer, September 23, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/235941/us-consumer-electronics-industry-online-ad-spending/
