Alibaba's annual e-commerce revenue FY 2014-FY 2024, by region
China's e-commerce market and Alibaba
In 2023, the gross merchandise volume of China's e-commerce market amounted to around 15.4 trillion yuan and was expected to grow further in the coming years. Some of the factors contributing to this growth are increased internet penetration and ever-growing spending power of the general population, but also the expansion of e-commerce giant Alibaba Group.
The revenue of Alibaba Group reached 941 billion yuan (approximately 130.4 billion U.S. dollars) in financial year 2024. Alibaba’s most prominent e-commerce websites include Taobao Marketplace, Tmall, cross-border e-commerce platforms AliExpress and Kaola.com, a developer of platforms for cloud computing and data management called Alibaba Cloud, as well as O2O fresh food service Freshippo. Its payment provider Ant Group, formerly known as Alipay or Ant Financial, has been spun off in 2014 into an independent company.
Singles' Day
The company’s most profitable day in a year is a Singles' Day, a popular Chinese festival functioning like the antithesis of Valentine’s Day. On November 11, Chinese singles throughout the country celebrate being single and proud, especially by treating themselves with presents. During the Singles' Day sales in 2021, Alibaba's online retail platforms recorded a total GMV amounting to more than 84.5 billion U.S. dollars.