The graph presents levels of consumer trust in advertising in Europe. In 2013, personal recommendation was the most trusted form of advertising with 80 percent of respondents stating that they somewhat or completely trust recommendation they get from people they know.
To what extent do you trust the following forms of advertising?
2011: August 30 to September 16, 2011; 2013: Q1 2013; 2015: February 23 to March 13, 2015
Number of respondents
2011: n = 28,000 in 55 countries worldwide; 2013: n = 29,000 in 58 countries; 2015: n > 30,000 in 60 countries
Special properties
respondents with internet access only
Supplementary notes
In 2011, 28,000 people were interviewed worldwide. In 2013, 29,000 people were interviewed worldwide. In 2015, more than 30,000 people were interviewed worldwide. The study does not provide a separate number for Europe only.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen, & Website (lighthouseinsights.in). (September 17, 2013). To what extent do you trust the following forms of advertising? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/222696/consumer-trust-in-advertising-in-europe/
Nielsen, und Website (lighthouseinsights.in). "To what extent do you trust the following forms of advertising?." Chart. September 17, 2013. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/222696/consumer-trust-in-advertising-in-europe/
Nielsen, Website (lighthouseinsights.in). (2013). To what extent do you trust the following forms of advertising?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/222696/consumer-trust-in-advertising-in-europe/
Nielsen, and Website (lighthouseinsights.in). "To What Extent Do You Trust The following Forms of Advertising?." Statista, Statista Inc., 17 Sep 2013, https://www-statista-com.ezproxy.canberra.edu.au/statistics/222696/consumer-trust-in-advertising-in-europe/
Nielsen & Website (lighthouseinsights.in), To what extent do you trust the following forms of advertising? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/222696/consumer-trust-in-advertising-in-europe/ (last visited November 13, 2024)
To what extent do you trust the following forms of advertising? [Graph], Nielsen, & Website (lighthouseinsights.in), September 17, 2013. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/222696/consumer-trust-in-advertising-in-europe/
