Monthly average daily rate of U.S. hotels 2011-2020
The average daily rate (ADR) of hotels in the United States was 90.92 U.S. dollars as of November 2020. Due to the impact of the coronavirus pandemic in the hotel industry, this figure dropped to about 27.7 percent when compared to last year's figure.
What is average daily rate?
Average daily rate is a key performance indicator of the hospitality industry. It shows the average room rental price per day in either a specific hotel (independent/chain), or in this case the average room rental price per day of many hotels within the U.S. Other useful KPI’s in the lodging industry are the occupancy rate and revenue per available room (RevPAR).
Monthly ADR trends
Patterns are quite easy to discern in the monthly ADR of U.S. hotels. It often peaks annually in October and shows a dip in January. This dip could be due to lower spending from consumers after the expensive winter holiday season. Additionally, U.S. hotel ADR rates have shown annual growth month-to-month since 2011.
What is average daily rate?
Average daily rate is a key performance indicator of the hospitality industry. It shows the average room rental price per day in either a specific hotel (independent/chain), or in this case the average room rental price per day of many hotels within the U.S. Other useful KPI’s in the lodging industry are the occupancy rate and revenue per available room (RevPAR).
Monthly ADR trends
Patterns are quite easy to discern in the monthly ADR of U.S. hotels. It often peaks annually in October and shows a dip in January. This dip could be due to lower spending from consumers after the expensive winter holiday season. Additionally, U.S. hotel ADR rates have shown annual growth month-to-month since 2011.
