This statistic shows a ranking of computer hardware brands by brand equity in the United States in 2012 as rated by consumers. Hewlett-Packard (HP) received the highest rating with a score of 65.06 out of 100.
Ranking of computer brands in the United States in 2012, by brand equity
The EquiTrend® study evaluates measures including: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust. The keystone to the program is Equity, which provides an understanding of a brand's overall strength and is determined by a calculation of Familiarity, Quality, and Purchase Consideration.
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Harris Interactive. (April 26, 2012). Ranking of computer brands in the United States in 2012, by brand equity [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/200032/brand-equity-of-computer-hardware-brands-in-the-united-states/
Harris Interactive. "Ranking of computer brands in the United States in 2012, by brand equity." Chart. April 26, 2012. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/200032/brand-equity-of-computer-hardware-brands-in-the-united-states/
Harris Interactive. (2012). Ranking of computer brands in the United States in 2012, by brand equity. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/200032/brand-equity-of-computer-hardware-brands-in-the-united-states/
Harris Interactive. "Ranking of Computer Brands in The United States in 2012, by Brand Equity." Statista, Statista Inc., 26 Apr 2012, https://www-statista-com.ezproxy.canberra.edu.au/statistics/200032/brand-equity-of-computer-hardware-brands-in-the-united-states/
Harris Interactive, Ranking of computer brands in the United States in 2012, by brand equity Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/200032/brand-equity-of-computer-hardware-brands-in-the-united-states/ (last visited November 10, 2024)
Ranking of computer brands in the United States in 2012, by brand equity [Graph], Harris Interactive, April 26, 2012. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/200032/brand-equity-of-computer-hardware-brands-in-the-united-states/
