Global revenue of toy manufacturer Mattel 2006-2023

Global net sales of Mattel reached close to five and a half billion U.S. dollars in 2023, which was roughly the same amount generated during the previous fiscal year. The company’s revenues had witnessed a steady decrease over the years, but the company managed to make a comeback in 2021. Mattel is an American toy manufacturer headquartered in El Segundo, California.

Mattel’s toy brands

Mattel’s most iconic toy brand is probably the Barbie doll, which was introduced in 1959, and continues to enjoy commercial success to this day. In fact, the Barbie brand generated over 1.5 billion U.S. dollars in gross sales in 2023. To maintain a strong position in the global toy industry, Mattel needs to capitalize on its most valuable toy brand, the Barbie doll, which had a brand value of 700 million U.S. dollars as of 2023. Other notable Mattel-owned brands include Fisher-Price, Hot Wheels, Astro Blast, and American Girl.