In 2019, Bank of America spent 1.72 billion U.S. dollars on advertising its products and services in the United States. Between 2016 and 2018 the banking firm has been keeping their advertising budget from exceeding 1.5 billion dollars but this year they increased their spending by roughly 230 million U.S. dollars.
Bank of America Corporation's advertising spending in the United States from 2009 to 2019
(in billion U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Figures have been rounded.
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Advertising Age. (July 13, 2020). Bank of America Corporation's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/192134/us-ad-spending-of-the-bank-of-america-corporation/
Advertising Age. "Bank of America Corporation's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars)." Chart. July 13, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/192134/us-ad-spending-of-the-bank-of-america-corporation/
Advertising Age. (2020). Bank of America Corporation's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/192134/us-ad-spending-of-the-bank-of-america-corporation/
Advertising Age. "Bank of America Corporation's Advertising Spending in The United States from 2009 to 2019 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/192134/us-ad-spending-of-the-bank-of-america-corporation/
Advertising Age, Bank of America Corporation's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/192134/us-ad-spending-of-the-bank-of-america-corporation/ (last visited November 13, 2024)
Bank of America Corporation's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) [Graph], Advertising Age, July 13, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/192134/us-ad-spending-of-the-bank-of-america-corporation/
