According to a forecast done in September 2021, the U.S. ad revenue market is expected to grow by 124 percent in 2021 as indexed to pre-COVID conditions in 2019. Video advertising is forecast to grow by 109 percent in 2021 compared to 2019. Cinema ad revenue will show the smallest growth that year, at 31 percent.
Change in advertising revenue in the United States in 2021 compared to 2019, by medium
*video includes broadcast and cable (national- 95 percent; local -96 percent; CTV/OTT- 164 percent) and digital video (pure players - 206 percent)
**Other digital includes pure play display and other digital formats
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MarketingCharts. (October 25, 2021). Change in advertising revenue in the United States in 2021 compared to 2019, by medium [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/191948/us-ad-spending-by-medium/
MarketingCharts. "Change in advertising revenue in the United States in 2021 compared to 2019, by medium." Chart. October 25, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/191948/us-ad-spending-by-medium/
MarketingCharts. (2021). Change in advertising revenue in the United States in 2021 compared to 2019, by medium. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/191948/us-ad-spending-by-medium/
MarketingCharts. "Change in Advertising Revenue in The United States in 2021 Compared to 2019, by Medium." Statista, Statista Inc., 25 Oct 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/191948/us-ad-spending-by-medium/
MarketingCharts, Change in advertising revenue in the United States in 2021 compared to 2019, by medium Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/191948/us-ad-spending-by-medium/ (last visited November 13, 2024)
Change in advertising revenue in the United States in 2021 compared to 2019, by medium [Graph], MarketingCharts, October 25, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/191948/us-ad-spending-by-medium/
