In 2022, U.S. cable and pay TV providers generated around 57.18 billion U.S. dollars in advertising and program revenue. In comparison, it generated 28.77 billion U.S. dollars from advertising on air time.
Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source
(in million U.S. dollars)
Characteristic
Advertising and program revenue (licensing of rights to broadcast speciality programs)
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US Census Bureau. (January 30, 2024). Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. "Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars)." Chart. January 30, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. (2024). Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. "Revenue Generated by Providers of Cable and Other Subscription Programming in The United States from 2010 to 2022, by Source (in Million U.S. Dollars)." Statista, Statista Inc., 30 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau, Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/ (last visited September 20, 2024)
Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars) [Graph], US Census Bureau, January 30, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/