Share of generations planning to buy themselves a holiday gift in the U.S. 2024

Published by
D. Tighe,
Nov 7, 2024

In 2024, approximately40 percent of Gen Z consumers in the United States said they would buy themselves a holiday gift. Older generations like Gen X and baby boomers were only half as likley to buy themselves a present for the holidays.

Share of generations planning to buy themselves a holiday gift in the United States in 2024

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Source

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Release date

2024

Region

United States

Survey time period

July 2024

Number of respondents

over 1,000

Age group

18 years and older

Special properties

U.S. adults who said they were going to shop for holiday gifts in 2024

Method of interview

Online survey

Supplementary notes

The release date is the date the information was accessed. 

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Statistics on " Holiday season e-commerce in the United States "

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Overview

6

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Consumption

8

Devices and social media

5

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Topics

Popular gifts & gifting behavior in the U.S.U.S. Christmas season shoppingHoliday season in CanadaChristmas season in EuropeGift cards in the United States
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