According to a survey conducted among U.S. adults in October 2024, a significant majority of respondents considered political communication formats to be important for a candidate's success. Specifically, 84 percent of respondents believed that political debates played a crucial role in shaping a candidate's success, and 83 percent felt the same about national TV news interviews. In contrast, nearly half of the respondents believed late-night-show interviews to be less influential for candidate's success.
Level of importance of selected forms of communication for presidential candidates according to adults in the United States as of October 2024
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YouGov. (October 21, 2024). Level of importance of selected forms of communication for presidential candidates according to adults in the United States as of October 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1500197/opinion-communication-channels-importance-presidential-election-us/
YouGov. "Level of importance of selected forms of communication for presidential candidates according to adults in the United States as of October 2024." Chart. October 21, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1500197/opinion-communication-channels-importance-presidential-election-us/
YouGov. (2024). Level of importance of selected forms of communication for presidential candidates according to adults in the United States as of October 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1500197/opinion-communication-channels-importance-presidential-election-us/
YouGov. "Level of Importance of Selected Forms of Communication for Presidential Candidates According to Adults in The United States as of October 2024." Statista, Statista Inc., 21 Oct 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1500197/opinion-communication-channels-importance-presidential-election-us/
YouGov, Level of importance of selected forms of communication for presidential candidates according to adults in the United States as of October 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1500197/opinion-communication-channels-importance-presidential-election-us/ (last visited November 13, 2024)
Level of importance of selected forms of communication for presidential candidates according to adults in the United States as of October 2024 [Graph], YouGov, October 21, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1500197/opinion-communication-channels-importance-presidential-election-us/