While myer.com.au generated one of the highest web traffics across popular apparel and fashion websites in Australia in September 2024 at around 8.3 million site visits, users of the department store website viewed only an average of 5.28 pages per visit. While theiconic.com.au had a lower overall web traffic, it scored a higher page engagement rate, with an average of 9.99 pages per visit. Nonetheless, higher page visits in a single session does not necessarily equate to greater overall engagement, as more pages may have been viewed due to user difficulties in navigating web layouts and finding products.
Most visited apparel and fashion websites in Australia in September 2024, by pages per visit
*Note: popular retail website for buying apparel and fashion products but also sells products across other categories.
Release date is date of access.
According to the source, pages per visit is an engagement metric that calculates the average number of pages viewed by visitors during a single session on a site.
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Semrush. (October 21, 2024). Most visited apparel and fashion websites in Australia in September 2024, by pages per visit [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1499461/australia-top-clothing-websites-by-pages-per-visit/
Semrush. "Most visited apparel and fashion websites in Australia in September 2024, by pages per visit." Chart. October 21, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1499461/australia-top-clothing-websites-by-pages-per-visit/
Semrush. (2024). Most visited apparel and fashion websites in Australia in September 2024, by pages per visit. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1499461/australia-top-clothing-websites-by-pages-per-visit/
Semrush. "Most Visited Apparel and Fashion Websites in Australia in September 2024, by Pages per Visit." Statista, Statista Inc., 21 Oct 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1499461/australia-top-clothing-websites-by-pages-per-visit/
Semrush, Most visited apparel and fashion websites in Australia in September 2024, by pages per visit Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1499461/australia-top-clothing-websites-by-pages-per-visit/ (last visited November 13, 2024)
Most visited apparel and fashion websites in Australia in September 2024, by pages per visit [Graph], Semrush, October 21, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1499461/australia-top-clothing-websites-by-pages-per-visit/
