Leading spirits brands Germany 2023, by brand awareness

Published by Statista Research Department, Oct 21, 2024

In 2023, Jack Daniel's was the leading spirits brand in Germany, with around 88 percent of respondents being aware of the brand. Other leading brands included Jägermeister and Jim Beam.

Leading spirits brands in Germany in 2023, by brand awareness

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Release date

August 2023

Region

Germany

Survey time period

August 4, 2023

Number of respondents

1,247 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

The question was asked during the survey in the following wording:

Brand awareness: "Do you know this brand, if only by name? If you know the brand, please swipe right. If you do not know the brand, please swipe left."

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Overview

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Leading brands

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