During a global 2024 survey, nearly four in five (or 79 percent of) responding media leaders deemed communication skills and storytelling very important to their organizations. Data analysis and interpretation followed, mentioned by 73 percent, while the ability to explain complex techniques in a simple way rounded up the top three, cited by 65 percent of respondents.
Leading skills, expertise, and experiences that media leaders involved in data, research, and insight considered very important to their organizations worldwide as of May 2024
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MarketingCharts. (October 3, 2024). Leading skills, expertise, and experiences that media leaders involved in data, research, and insight considered very important to their organizations worldwide as of May 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1497554/skills-important-media-leaders/
MarketingCharts. "Leading skills, expertise, and experiences that media leaders involved in data, research, and insight considered very important to their organizations worldwide as of May 2024." Chart. October 3, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1497554/skills-important-media-leaders/
MarketingCharts. (2024). Leading skills, expertise, and experiences that media leaders involved in data, research, and insight considered very important to their organizations worldwide as of May 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1497554/skills-important-media-leaders/
MarketingCharts. "Leading Skills, Expertise, and Experiences That Media Leaders Involved in Data, Research, and Insight Considered Very Important to Their Organizations Worldwide as of May 2024." Statista, Statista Inc., 3 Oct 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1497554/skills-important-media-leaders/
MarketingCharts, Leading skills, expertise, and experiences that media leaders involved in data, research, and insight considered very important to their organizations worldwide as of May 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1497554/skills-important-media-leaders/ (last visited November 13, 2024)
Leading skills, expertise, and experiences that media leaders involved in data, research, and insight considered very important to their organizations worldwide as of May 2024 [Graph], MarketingCharts, October 3, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1497554/skills-important-media-leaders/
